October 4, 2022

A common question is whether a business should use a password-rich domain. It might be easier to rank with keywords in your name, but it’s not the best option. Before making this important decision, make sure you know the benefits of each option.

Home type vs. home ranking

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Before buying a domain, the most important thing you need to decide is the type of knowledge or search engine ranking. It’s not that you can’t get search engine rankings if you choose to build brand awareness; it just takes a long time to get that ranking.

If you have a short business name, you want the business name to be well known in your niche. It doesn’t happen overnight – it takes years to get your business name out there advertising your website. Gifts are priceless. Imagine if people automatically mention your business when they talk about your niche.

If you have a longer business name or one that is less fluid, your brand awareness may not be as important. For a business like this, you will be very happy to get search engine rankings and traffic. Name recognition will be a secondary goal for you.

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The Search Engine Optimization Benefits of Keyword Rich Domains

Some people think that if you use a keyword rich domain, you will rank for that keyword. While this may be the case in a non-competitive niche, it usually isn’t. Having keywords in your domain will increase your ranking.

It is debatable whether the search engine is increasing content indexing or whether an increase in ranking is the result. I think it’s a side effect. When you have good content on your domain, percent of the links will have your keywords in the links. Often some of the links go to unwanted text such as your company name or URL. These links only support specific content if your domain includes that content. Think of all the links that need to use your company name to domain api or website name….web directories, trade publications, press releases, etc.

Although this boost is small, you should get all the help you can get in the fight to level up. In addition to helping with rankings, using a keyword-rich domain will make your domain appear bolder in search results. This will attract more attention and improve click-through rates.

There is case where the keyword in the title is less useful.

In some niches, this can merge your URL with other competitors with similar URLs. If your name is similar to other good sites, people will think they have already visited your site. You have to stand out.

With some keywords, using them all in the domain can be very Sammy. Your URL may appear too long or your keywords may not match all of your offers. This can limit your click-through rate and conversion rate.

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By using keywords in your domain, you can make it very difficult to build brand awareness. Instead of always seeing your business name everywhere, people will see your keywords.

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