You might have many inquiries if you’re starting a pay-per-click (PPC) advertising campaign. PPC is a multi-step process, and it can be challenging to remember every step at times, that’s why search engine marketing services are for. Here we have created a PPC checklist to help you navigate the process of optimization in order to keep things simple.
This checklist starts with the fundamentals of setting up your PPC campaign and then moves on to maintenance. All these things are tough to do on your own, and availing a sem service or digital marketing service for your business website is recommended. Continue reading to learn the most crucial components of your PPC campaign.
PPC Setup Checklist: How to Get Started
These first few steps outline what you must do to launch your PPC ads. Use this as a PPC audit checklist if your PPC campaign has already started. In any case, you should make sure to finish these tasks before starting your campaign.
PPC advertisements show up in Google search results, so they must target particular keywords so that Google knows which searches to display them in. Target long-tail keywords over short-tail ones, like the latter, will have much more competition and raise your costs. Aim for keywords that are pertinent to your business.
You can create ad groups by grouping your keywords. All of the keywords targeted by a specific ad are included in each ad group. Include no more than 15-20 target keywords per ad group.
In an effort to include all of your keywords, your ads will become too generic if you target too many people. Ads that are particular to each search are what you want. If there is any problem in finding the relevant keywords, you can avail of the sem services.
Create Landing Pages
In order to give your audience useful information, you must create landing pages once you have a list of keywords to target. Headers, images, and the essential details about your product or service should all be included on these landing pages, which should all be specially created to increase the effectiveness of your advertisement.
Adjust Targeting Settings
You can choose to target users based on their characteristics, such as their location. Additionally, you can focus on attributes like age, gender, and even device type. Google Ads, which you’ll use to display your ads, allows you to do all of this.
Implement Tracking Settings
The number of conversions a PPC ad produces is the best indicator of its effectiveness. Put your tracking code on the page that appears after a purchase is made in order to precisely measure this. You can use tracking codes with Google Analytics to track information about your website or make any digital marketing service provider do your job.
Create Negative Keywords
Your target keywords may occasionally be used in conjunction with longer phrases that have nothing to do with your industry. As a starting point, make a list of the keywords you don’t want your ads to show up for. For example, you might want to add “antique furniture” as a negative keyword if you only sell antiques.
Daily PPC Checklist: You can just sit back and let the leads come in once you’ve completed the PPC audit checklist, right? Wrong! Without careful upkeep, PPC ads that aren’t producing the best results can waste your time and money. Here are a few things that you should do for your PPC every day:
Check Main KPIs
Your two main key performance indicators (KPIs), namely ad spending and revenue, should be checked daily. These help you determine which advertisements are the most cost-effective by providing you with the ratio of money you spend to the money you make. Other options are PPC KPIs like click-through rate (CTR) and quality score. To see where and how well your ads are performing, you can view each of these PPC metrics.
Pause Underperforming Keywords
You might want to think about pausing any keywords that aren’t producing any conversions at all. This can be determined by analysing the data that the tracking code allows you to collect in Google Analytics.
Weekly PPC Checklist: While not everything has to be done daily, there are still PPC activities you should perform on a weekly basis. The following activities ought to be done at least once each week:
Review Budget and Bids
While this step is similar to checking your KPIs, the distinction is that your KPIs let you know which advertisements are effective. More importantly, reviewing your budget and bids is about determining your financial capacity. When an ad receives a lot of clicks but hardly any conversions, it means that your budget is being wasted on a piece of advertising that serves no purpose.
Run a Search Query Report
You can find out which keywords each of your ads are triggered by using a search query report. Look through this list for any keywords that don’t apply to the advertisements they are bringing up.
For instance, if you only sell lifeboats in San Francisco and the keyword “lifeboats in Argentina” is bringing up your ads, you should add that to your list of negative keywords.
Monthly PPC Checklist: This final list of PPC tasks consists of those that you ought to complete once a month or less. Here’s your monthly PPC checklist:
Perform Maintenance On Landing Pages and Links
It’s a good idea to periodically check that all of your ads are functional and offer the most recent information. Make sure the information on your landing pages is still accurate, and go through and double-check all the links from your landing pages to make sure they are not broken.
Analyse Visitor Site Metrics
To determine where you can improve, look at visitor site metrics like time on site, bounce rate, etc. You can check these metrics through Google Analytics. It may be necessary to pause or improve some landing pages with a high bounce rate.
Observe the Competition
Your success is heavily influenced by what your rivals do. Look at their advertisements from time to time to make sure you can keep up with them. You might want to test out that feature in your own ads to see if it produces the same results for you as it does for them, if they are more successful than you, or if there is something they are doing with their marketing that you are not.
Keep Up With Keyword Trends
As times change, so will search patterns. Keep an eye on the keywords that people are using, and modify your PPC campaign as necessary. Don’t keep showing ads for keywords that people are no longer searching for, and don’t pass up the opportunity to advertise for recently popular ones.
You must choose the best sem services if you want to use the best digital marketing agency for your website and company in order to boost leads and sales. As they improve your PPC performance and optimise your website for all the aforementioned factors. Make sure any investments you make have the highest return on your money.