September 24, 2022
TikTok Widget
Want to embed TikTok Videos Widget on your website? Boost conversions and traffic while building trust & engagement with the power of user-generated content.

Apart from engaging images, there was a phase when people were focussing on creating high-quality video content with expensive recording tools. People were spending a lot of time, money, and effort brainstorming new and creative ways to make engaging and unique videos to stir their audience. 

The arrival of TikTok as Musical.ly in 2016 eliminated all those factors and introduced an all-new concept of short videos. These videos were typically between 15 seconds to 3 minutes and became popular within a fraction of seconds as compared to other social media content. 

TikTok provides its users with a variety of options like background music, editing, transitional tools, etc. All that’s required is a stable internet connection, a  smartphone, and most importantly the TikTok App. With these bare minimum requirements, TikTok has the ability to make you famous overnight. 

TikTok’s audience now has a diverse variety of highly engaging video content. The TikTok audience can now dwell in these videos and spend hours engaging in high-quality videos. Statistics show that TikTok had over 62 million video downloads in the first month of 2021. Considering the amount of engagement and traffic there is for TikTok, imagine the benefits your brand will get if they are embedded in your brand website. 

How to embed TikTok widget on your website?

To avoid any coding or technical knowledge requirements, people have been using social media aggregators like Taggbox Widget, SmashBalloon, etc. to embed their TikTok videos and other user-generated content on their websites. These tools help you develop widgets that let the brand find, curate, and embed admissible content on your website. 

To make your website vibrant, colorful, and unique, visuals play a significant role. These TikTok widgets allow you to curate, customize and design TikTok widgets as per your brand’s theme. Embedding relevant TikTok videos to your website helps you increase user engagement and website dwell time. 

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Let’s get a step-by-step overview of how to embed TikTok videos on website:

  1. Create an account on your chosen tool. You will be redirected to a widget dashboard. 
  2. Click on “Add Social Media Feed”
  3. Choose TikTok as your source platform to collect videos. 
  4. You will be asked to collect videos from the platform. There are two ways to collect videos, either from a personal account or from a particular post URL.
  5. Once you have collected your video content, a feed will be created.
    – You can customize this feed according to your requirements using various layouts, themes, backgrounds, etc.
    – These tools also provide you with a moderation panel where you can eliminate all the irrelevant content.
  6. Click on the “publish” button from the editor screen to finalize your edits. 
  7. Tap on the “Embed on Webpage” to generate the widget code. 
  8. Select which website platform you are using and adjust the width and height of your widget.
  9. Copy the hence generated embed code. 
  10. Paste this code into your website code and that’s it. 

Benefits of embedding TikTok widget in your website 

• Engage Visitors

We have often found ourselves engaged in these TikTok videos, one after the other. We are so engrossed in these videos, that it becomes difficult to look away. These videos surely know how to keep their audience hooked. When you embed TikTok videos on your website, all these factors come along with it. Your website visitors will also be hooked up and enhance your dwell time.

• Improves social proof

A brand’s social media presence revolves around the concept of trends. People who are following a certain attractive behavior, more people tend to follow the same making it a trend. A hashtag campaign encourages people to visit your website. Prompt your audience to participate in a cause you want to promote through your campaigns. Collaborating with influencers plays a significant role in marketing your hashtag campaigns. Collect content created from this hashtag campaign and curate it on your website through your TikTok widget to enhance your digital presence and gain a positive brand positioning. 

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• Develop Web Pages

Embedding TikTok videos on your website not only enhances your brand positioning but also provides an impeccable website experience to your customers. Incorporating unique and engaging content into your website makes your web pages look colorful, and vibrant and keep your audience hooked to your website, increasing your dwell time as well. These videos are so engaging and trending that they automatically enhance your web pages making your overall website look great. This also influences purchase decisions, boosts sales, and increases conversion rates. 

• Hike conversion rates with UGC

User-generated content in the form of reviews, ratings, testimonials, etc. Can be embedded in your website with widgets. These tools provide your brand with the perfect opportunity to incorporate UGC in your TikTok videos by requesting your customers to make short videos providing relevant content about their experiences. These transparent and authentic videos help new users make fast and informed decisions, helping your brand with increased conversions.

Conclusion

With constantly evolving social media trends, TikTok has managed to place itself on top with short videos concept. These videos are highly engaging and become trending faster than other content on social media. Anyone has the ability to become famous overnight with TikTok. 

Social media Aggregators allow brands to extract these creative videos from TikTok and incorporate them into their websites to not only enhance their website’s overall look but also keep their visitors engaged and influence their purchase decisions.

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